Built for All Sides of the Channel —
Without Compromise
The Channel Standard Companion aligns supplier strategy with advisor execution through clean data, real visibility, and better decisions.
For Suppliers
Turn Channel Spend Into Measurable Impact
- Standardize product & promo data
- Gain visibility into advisor behavior
- Connect engagement to revenue
For Advisors
Sell Smarter Without Chasing Portals
- Unified search across suppliers
- AI-assisted recommendations
- Faster execution, fewer dropped balls
The Channel Has Outgrown the Tools Built to Support It
Stale product and promo data across fragmented portals
Advisors defaulting to what’s familiar vs what's best
No attribution between advisor behavior and revenue
Channel strategy built inside someone else’s black box
Turn Channel Spend Into Measurable Impact
- One Source of TruthPublish once via a structured suppliers.txt / JSON endpoint.
- Advisor VisibilitySee discovery, shortlists, and competitor selection by category.
- Promotion IntelligenceUnderstand which promos actually change advisor behavior.
- Category PerformanceCompare your share of advisor attention against peers.
- Training ROITrack readiness and connect training completion to pipeline.
- Revenue ModelingConnect platform activity to TSD deals and commissions.
Sell Smarter Without Chasing Portals
- Unified DiscoverySearch across suppliers with clean, standardized data.
- Best-Fit RecommendationsIdentify suppliers based on opportunity profile and vertical.
- Promo VisibilityKnow which incentives align with your deal — without digging.
- AI-Assisted SearchUse natural language to build shortlists faster.
- Deal ExpansionSurface complementary solutions and cross-sell opportunities.
- Faster ExecutionLess friction getting to the right supplier means faster commissions.
What You’ll See Inside the Companion
Enterprise-grade visibility and tools for both sides of the ecosystem.
Supplier Dashboard
Real-time metrics on discovery, shortlists, and active promos
Advisor Workspace
AI-driven search, deal matching, and one-click shortlists
Where the Companion Fits
What It Is
- Data standard + intelligence layer
- PRM replacement
- An avenue to higher MRC deals
- A path to selling new products
- Market intelligence in real time
What It Is Not
- It is not built for one side of the ecosystem
- It is not a vendor-biased megaphone
- It is not a static directory or listing site
- A TSD Competitor / Replacement
"We strongly advise you to continue working with your TSD of choice. The Companion is designed to enhance that relationship, not replace it."