The Channel Standard

Be Findable by Trusted Advisors

The Channel Standard Companion helps suppliers see how advisors discover, evaluate, and sell their solutions — and turns that insight into smarter channel performance.

Update your contact information so Trusted Advisors can find the right person at your company when deals are in motion.

Learn more about the Companion

Update Your Supplier Contact Information in The Channel Standard Companion

This information is used to help Trusted Advisors and channel teams identify the right contact for your solutions. We'll only use it for Companion-related communication.

Why This Matters

When supplier contact details are stale or scattered, deals slow down. Trusted Advisors don't know who to reach, and opportunities lose momentum.

The Companion helps standardize supplier information and make it easier for advisors to connect with the right person — faster.

Reduce time-to-connection

Improve advisor experience

Protect revenue momentum

What the Companion Is

The Channel Standard Companion is a supplier + advisor intelligence platform that turns supplier data into clean visibility, better discovery, and measurable engagement.

It's designed to complement existing TSD workflows — not replace them.

Explore the Companion

Make It Easy to Find You

If your contact information is accurate, you're easier to engage — and more likely to be included when decisions get made.